Romee Das, the Managing Director and Founder of We Handloom, is a distinguished designer whose passion for fashion and dedication to her craft have established her as a prominent figure in the handloom industry. With a diploma in fashion design and a vision to make Odisha’s handloom a recognized brand, Romee’s journey is marked by resilience, innovation, and an unwavering commitment to quality.
Educational Background and Professional Journey
Romee Das’s foundation in fashion design was laid with a diploma, which equipped her with the technical skills and creative insight necessary for her career. Her professional journey began with the establishment of R Fashion House Pvt Ltd, under which she launched the We Handloom brand. This venture was born out of her deep appreciation for traditional handloom fabrics and a desire to bring these exquisite designs to a broader market.
Challenges in the Journey
One of the significant challenges Romee faced was marketing. In an industry dominated by well-established brands and fast fashion giants, carving out a niche for a handloom brand required innovative strategies and relentless effort. Romee had to navigate the complexities of market penetration, brand recognition, and customer acquisition, all while ensuring the authenticity and quality of her products remained uncompromised.
Staying Updated with Industry Trends
Romee’s approach to staying updated with industry trends and innovations is both practical and strategic. She focuses on creating pocket-friendly designs that do not compromise on quality or style. This approach not only caters to a broader audience but also ensures that traditional handloom fabrics are accessible to the contemporary consumer. By continuously researching market trends, attending fashion expos, and engaging with the design community, Romee keeps her finger on the pulse of the industry.
Advice to Young Entrepreneurs
For young entrepreneurs starting their journey, Romee’s advice is succinct yet powerful: work hard. She believes that there are no shortcuts to success, and perseverance is key. Romee emphasizes the importance of staying committed to one’s vision and being prepared to face and overcome numerous challenges. Her own journey is a testament to the fact that hard work, coupled with a clear vision, can lead to remarkable achievements.
Future Plans
Looking ahead, Romee’s primary goal is to establish Odisha handloom as a recognized and respected brand in the fashion industry. She envisions a future where the rich cultural heritage and exquisite craftsmanship of Odisha’s handloom fabrics gain international acclaim. Through We Handloom, she aims to not only promote traditional weaves but also support the artisans behind these creations, ensuring they receive the recognition and compensation they deserve.
Driving Force Behind Success
When asked about the driving force behind her success, Romee humbly attributes it to herself. Her self-belief, determination, and relentless pursuit of excellence have been the pillars of her journey. She acknowledges that while external support is valuable, it is ultimately one’s inner drive and commitment that fuel sustained success.
In conclusion, Romee Das’s journey with We Handloom is an inspiring narrative of passion, hard work, and innovation. Her commitment to promoting traditional handloom fabrics while ensuring they meet contemporary fashion standards has carved a unique space for her brand in the competitive fashion industry. As she continues to work towards making Odisha handloom a global name, Romee stands as a beacon of inspiration for aspiring entrepreneurs and designers. Her story is a reminder that with dedication and a clear vision, one can overcome challenges and create a lasting impact.
